Have you ever wondered how some bloggers are able to engage with well-known brands? Do you have a blog that you want to monetize? Influencer Marketing for Dummies may just be the book for you to read. The team at Clever Girls Network put this book together just for influencers and brands. How do you know if you are an influencer? Have you ever recommended someone read a book, eat at a restaurant, wear a certain pair of shoes or do a certain workout? If you have ever recommended any product or service to your friends or family YOU are an influencer. Are YOU getting PAID to be an influencer? If not, you should be!
Influencer Marketing for Dummies breaks everything down into pieces for not only bloggers, but potential brands who are looking to hire bloggers to market their brand. Here are just a few of the things you will learn from Influencer Marketing for Dummies:
- The typical going rates for sponsored blog posts.
- The different types of influencers: Blog, Instagram, Twitter, Facebook, Pinterest, Video
- How to measure your success and setting goals
- Tips for creating an amazing marketing campaign
- The do’s and don’ts of influencer marketing
- FTC guidelines
- Creating a sales funnel
- Tips for making your content fun and engaging
- How some influencers are failing and how to avoid these failures
- Some really awesome online resources
What I liked about this book:
There were some really good resources listed in this book that I have bookmarked and will refer back to. I also really liked that they spelled out the typical going rates for sponsored posts based on platform and encouraged brands to compensate their influencers rather than trying to get them to do free posts in exchange for product. I also liked reading a little more about the FTC guidelines as I have to admit I’ve been a bit ignorant to this.
What I didn’t like about this book:
The table of contents was a bit confusing. There were a lot of sections that I couldn’t tell if it was written for influencers or brands. Even the sections that appeared to be written for influencers according to their titles seemed to be more for the brands. Overall while this book is an excellent tool and provides some great resources I feel like it was more written as a tool for brands rather than influencers.
Have you read Influencer Marketing for Dummies? What were some of your takeaway from the book?
I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.